Consumer Growth Marketing Associate
Core
Design and execute lifecycle marketing programs and multi-channel campaigns to drive rider acquisition and retention for a public transportation technology platform.
Role type
Associate growth marketing specialist
Builds
Rider acquisition and retention programs, multi-channel marketing initiatives, community-specific growth playbooks
Domain
Public transportation / Mobility technology
Deliverable
product features
Required skills
Lifecycle marketing strategy, multi-channel campaign management, funnel analysis, A/B testing, data-driven decision making, market research, stakeholder communication
Preferred skills
Experience with paid social and out-of-home media, community program scaling
Technologies
Marketing automation platforms, analytics dashboards, social media advertising tools
Responsibilities
Design end-to-end lifecycle programs based on market research; Launch and optimize multi-channel marketing initiatives; Drive rider growth through experimentation and testing; Conduct funnel analysis to improve the rider journey; Scale community-specific programs by developing replicable processes; Manage data reporting and dashboards to track key metrics.