Account-Based Marketing Manager
Core
Build and operate an Account-Based Marketing (ABM) engine from the ground up to enter, engage, and win strategic banks, digital banks, neobanks, fintechs, and financial institutions worldwide.
Role type
Individual Contributor Account-Based Marketing Manager
Builds
Account-specific campaigns, content, events, and executive engagement initiatives for the Financial Services vertical
Domain
Financial Services / Fintech / Banking Technology
Required skills
ABM strategy, Enterprise B2B marketing, account segmentation and prioritization, sales alignment, commercial thinking, AI tool usage, independent execution
Preferred skills
Fintech/banking technology experience, payments/financial infrastructure knowledge, complex enterprise account management
Technologies
AI tools for research, personalization, campaign development, and analysis
Responsibilities
Identify, segment, and prioritize target financial institutions; research strategies and buying committees; create 1:1 and 1 ABM programs; execute creative campaigns and executive engagement initiatives; collaborate with Sales and BDR to accelerate deals; convert account intelligence into qualified meetings and pipeline
Seniority
Individual Contributor, hands-on execution (via careerplan.io/jobs/85-00C-DB-F6A-account-based-marketing-manager-at-okoora)