Account Based Marketing Specialist
On-site · IndiaNo visa sponsorship
Core
Design and execute account-based marketing (ABM) programs to drive pipeline and revenue for high-value B2B accounts.
Role type
Account-based marketing specialist (IC)
Builds
Multi-channel ABM campaigns and personalized assets for target accounts
Domain
B2B SaaS / Fintech
Required skills
ABM strategy, multi-channel campaign execution, sales alignment, analytics & optimization, ABM tool stack management, AI-powered workflow application
Preferred skills
Experience in fintech, international market exposure
Technologies
Clay, Apollo, HubSpot
Responsibilities
Design ABM programs aligned to sales priorities, develop account-level messaging frameworks, build and run multi-channel campaigns, partner with sales on target account selection, track and report on ABM performance, manage ABM tool stack and data hygiene
Seniority
Mid-level, hands-on IC