ABM Manager
Core
Drive growth for strategic new-logo and existing-customer accounts using Account-Based Marketing (ABM) strategies across the full buyer journey.
Role type
Senior Account-Based Marketing Manager
Builds
Integrated digital, content, executive engagement, and event programs tailored to priority accounts
Domain
Fintech / Banking / SaaS
Required skills
Enterprise B2B ABM strategy, Sales alignment, Data-driven outreach, AI tool integration, Impact tracking, Project management
Preferred skills
Experience in SaaS, fintech, banking, or enterprise technology
Technologies
AI tools, marketing tech
Responsibilities
Own and run 1:1 and 1:few ABM strategies for priority accounts, Partner with Sales to identify account priorities and growth opportunities, Activate tailored engagement programs, Leverage AI tools for research and personalization, Measure account engagement and pipeline creation
