Influencer Marketing Account Lead
Core
Senior Account Lead driving strategic influencer marketing partnerships and managing a team of Account Managers/Coordinators to deliver ROI for enterprise brands.
Role type
Senior IC Account Lead (Team Leadership)
Builds
Fully managed influencer marketing campaigns and strategic client partnerships
Domain
Influencer marketing / Creator economy
Required skills
Influencer marketing strategy, Team leadership, Client relationship management, Campaign execution oversight, Budget management, Compliance (FTC guidelines), Data analysis, Cross-functional collaboration, Upsell strategy, Thought leadership
Preferred skills
Social media platform expertise, Industry trend analysis, Coaching and mentoring
Technologies
Later platform, Social media platforms
Responsibilities
Lead development of influencer marketing strategies aligned with client objectives; Manage and mentor a team of Account Managers and Coordinators; Oversee execution of multiple influencer campaigns from kickoff to wrap; Identify expansion and upsell opportunities within accounts; Partner cross-functionally with Sales, Strategy, and Product teams; Ensure campaigns meet FTC guidelines and platform standards.
Seniority
Senior, hands-on IC with team leadership