Marketing Manager
Core
Primary marketing referent for the Firstbase subsidiary Business Unit, translating BU strategy into integrated marketing plans to drive measurable business results.
Role type
Individual contributor marketing manager (B2B SaaS)
Builds
Integrated marketing campaigns, product launches, and go-to-market initiatives for a specific subsidiary
Domain
B2B SaaS, technology, subscription commerce
Deliverable
product features
Required skills
B2B marketing strategy, direct and channel go-to-market models, pipeline impact analysis, A/B testing, performance experiment design, AI tool utilization, stakeholder management, cross-functional collaboration
Preferred skills
Experience owning marketing strategy for a product line or revenue segment, experience leveraging AI tools to enhance productivity
Technologies
AI tools for workflow enhancement
Responsibilities
Develop and execute integrated annual and quarterly marketing plans, own campaign strategy across digital, events, content, and enablement, lead product launches and go-to-market initiatives, establish campaign KPIs and measure performance against pipeline and revenue goals, translate business priorities into marketing programs with clear ROI expectations, manage and prioritize multiple initiatives simultaneously, oversee external contractors or agency partners when applicable, identify cross-sell and shared GTM opportunities across the portfolio, present marketing results and insights to BU stakeholders, continuously refine programs based on performance data and Voice of Customer insights
Seniority
Mid-level individual contributor