Content Marketing Executive
Core
Execute marketing strategies and campaigns to drive user and driver acquisition, retention, and growth in the UK market.
Role type
Marketing Executive (Digital & Offline)
Builds
User and driver acquisition campaigns, retention and loyalty programs, and re-marketing initiatives.
Domain
Logistics / On-demand delivery
Deliverable
product features
Required skills
Digital and offline campaign execution, email marketing, push notifications, in-app popups, segmentation strategy, performance tracking, competitor analysis, content production, website/content management, Google Analytics
Preferred skills
Familiarity with UK local market and consumer preferences
Technologies
HubSpot, Google Analytics
Responsibilities
Plan and implement campaigns for users and drivers; Develop and execute retention, loyalty, and driver recruitment campaigns; Manage entire campaign workflow including testing, creative, and reporting; Use various communication channels such as email, push notifications, and in-app popups; Manage segmentation strategy for campaign testing and analysis; Track and optimize campaign performance and monitor competitors' campaigns; Collaborate with cross-functional teams for campaign strategy planning and execution.
Seniority
Mid-level, hands-on IC