Product Marketing Manager
Core
Strategic partner owning go-to-market strategy, activation programs, and adoption metrics to translate product capabilities into commercial value for global SaaS clients.
Role type
Senior Product Marketing Manager (GTM & Adoption)
Builds
Go-to-market playbooks, activation programs, and commercial enablement assets for reservation software for tours and activities.
Domain
Travel technology / SaaS
Deliverable
product features
Required skills
Go-to-market strategy, activation program design, data-driven experimentation, cross-functional leadership, executive storytelling, market/competitor analysis, pricing strategy
Preferred skills
SaaS product marketing experience, global launch scaling, coaching frameworks
Technologies
None explicitly stated
Responsibilities
Own go-to-market strategy for multi-region launches; design and measure activation/adoption programs; align sales and engineering on messaging and enablement; synthesize market insights to influence roadmap; produce executive narratives and client assets.
Seniority
Senior, hands-on IC with strategic influence
