Senior CRM Consultant
Core
Design and execute scalable customer lifecycle programmes, defining journeys, segmentation, and triggers to drive revenue and customer experience across the full lifecycle.
Role type
Senior CRM Lifecycle Consultant (Management level, hands-on IC)
Builds
End-to-end lifecycle blueprints, journey frameworks, and segmentation models for client brands
Domain
Digital Marketing / Customer Experience / CRM
Required skills
CRM strategy translation, lifecycle design, segmentation logic, CRM platform expertise, data-driven optimization, client leadership, stakeholder management
Preferred skills
Agency experience, multi-disciplinary environment experience
Technologies
Salesforce Marketing Cloud, Bloomreach, Adobe Campaign, Microsoft Dynamics, SAP Emarsys
Responsibilities
Design end-to-end lifecycle blueprints (welcome, onboarding, retention, winback); Define audiences, triggers, and messaging principles; Brief Email Consultants and partner with CRM Engineers; Collaborate with content, media, and data teams; Identify lifecycle gaps and propose improvements; Act as client lead and mentor junior consultants
Seniority
Senior, management level with hands-on execution