Associate Director, CAIT (Creators, Affiliates, Influencers & Talent)
Core
Architect and execute end-to-end influencer, creator, and affiliate strategies for major global brands across Southeast Asian markets.
Role type
Mid-level management (Associate Director) in influencer marketing and creator relations
Builds
Culturally relevant social campaigns, always-on influencer programs, and scalable affiliate initiatives for enterprise clients
Domain
Digital marketing, influencer economy, Southeast Asia (SEA)
Required skills
Influencer strategy, talent discovery and negotiation, cross-functional collaboration, campaign lifecycle management, commercial contracting, team mentorship, brand safety compliance, performance optimization
Preferred skills
Creator/KOL background, hands-on production experience, AI tool usage
Technologies
TikTok, Instagram, YouTube, Spark Ads, affiliate tracking tools
Responsibilities
Architect end-to-end influencer strategies, manage talent discovery and relationships, lead commercial negotiations, oversee content quality and brand safety, execute affiliate programs, mentor junior team members
Seniority
Mid-level management (7+ years experience)