Customer & Marketing Intelligence Analyst
Core
Transform customer data, market signals, and information into actionable insights to improve marketing, customer experience, sponsorship, and communication decisions.
Role type
Senior Customer & Marketing Intelligence Analyst
Builds
Actionable insights, executive narratives, and recommendations for marketing and CX teams
Domain
Energy industry, customer analytics, marketing intelligence
Deliverable
dashboards & analysis
Required skills
Customer analytics, market research, behavioral analysis, hypothesis formulation, data synthesis, executive storytelling, cross-functional collaboration
Preferred skills
KNIME, survey analytics, digital analytics, CRM/CDP platforms
Technologies
Python, R, SQL, Excel, Power BI
Responsibilities
Connect customer data, behavior, and marketing knowledge to drive informed decisions; perform advanced customer information analysis and segment enrichment; conduct end-to-end behavioral analysis and build actionable insights; translate business needs into analytical hypotheses and recommendations; identify patterns and opportunities to enhance customer value and marketing efficacy; collaborate with Marketing, CX, eCommerce, and corporate teams to prioritize evidence-based initiatives; contribute to developing methodologies and standards for customer and marketing intelligence analysis.
Seniority
Senior, hands-on IC