Customer Marketing Manager DACH (d/f/m) | Berlin & Munich
Core
Craft, execute, and optimize marketing strategies for existing B2B SaaS customers in the DACH region to drive expansion and retention.
Role type
Customer Marketing Manager (Regional)
Builds
Customer events, webinars, nurture streams, and standalone campaigns (upsell/cross-sell/product launch) for the DACH market.
Domain
B2B SaaS / HR Tech
Deliverable
product features
Required skills
B2B marketing strategy, marketing automation, email marketing, event planning, budget management, stakeholder alignment
Preferred skills
SaaS background, forward-thinking tech firm experience, AI/automation usage
Technologies
Marketing automation tools, email marketing platforms
Responsibilities
Translate business priorities into a quarterly roadmap of events, campaigns, and content; plan and run in-person activations (events, roundtables, meet-ups); create live and automated content formats; plan standalone campaigns; build and run email programs and automation; own budget, targets, and reporting; align with internal stakeholders.
Seniority
Mid-level, hands-on IC
