AVP Growth Analytics
Core
Lead a technical team to drive Demand Generation revenue growth and optimization through measurement, attribution, and funnel intelligence for B2B marketing-to-sales pipelines.
Role type
Senior leadership (AVP) managing a multidisciplinary team of data scientists, engineers, and analysts.
Builds
Measurement frameworks, attribution models, data pipelines, and strategic insights for marketing-to-sales performance.
Domain
B2B Marketing Analytics, Demand Generation, Revenue Operations.
Deliverable
production ML models | dashboards & analysis
Required skills
Strategic leadership, B2B marketing analytics, data strategy, SQL, Python, statistical modeling, machine learning, data engineering, stakeholder management, team building.
Preferred skills
Finance or sales experience, experience with Teradata, Snowflake, AWS, or GCP.
Technologies
SQL, Python, Teradata, Snowflake, AWS, GCP, LLMs, AI, automation.
Responsibilities
Define growth analytics vision and strategy; translate buyer engagement data into actionable insights; establish KPIs and measurement frameworks across Marketing, Sales, and Finance; own the Marketing-to-Sales Pipeline attribution framework; lead data strategy and MarTech vendor relationships; drive transformation of analytics delivery through AI and automation; build and lead a high-performing technical team.
Seniority
Senior, hands-on IC with leadership responsibilities.
