Manager, Industry Campaigns & ABM, EMEA
Core
Lead the design and execution of high-impact, vertically-focused campaigns and account-based marketing (ABM) programmes to drive pipeline and deepen engagement with strategic target accounts across EMEA.
Role type
Manager, Industry Campaigns & ABM
Builds
Industry-specific campaign programmes and ABM strategies for enterprise content management
Domain
B2B SaaS / Enterprise Content Management
Deliverable
product features
Required skills
ABM strategy (1:few and 1:many), intent data utilization, campaign localization and transcreation, cross-functional coordination, performance metrics reporting, database nurture management
Preferred skills
Experience with AI tools for decision-making
Technologies
6Sense, Clay, Inflection AI, Lean Data
Responsibilities
Design and execute industry-specific campaign programmes and ABM strategies; Coordinate end-to-end campaign delivery with demand generation, sales, and customer success teams; Localise campaign content and messaging for EMEA core markets; Drive database nurture and re-engagement programmes; Leverage intent data and ABM platforms to identify and engage target accounts; Define, track, and report on campaign performance metrics
Seniority
Manager, hands-on IC