Business Development Representative
Core
Front-line professional responsible for proactive outreach, lead nurturing, and initial client/agent meetings to drive new business acquisition and retention for Colonial Life insurance products.
Role type
Business Development Representative (Sales)
Builds
New client acquisitions and improved client retention for Colonial Life group and voluntary products
Domain
Insurance / Employee Benefits
Deliverable
product features
Required skills
Prospecting and lead generation, Consultative selling, Multi-channel communication (digital, email, phone), Client relationship management, Negotiation, Strategic and tactical implementation, Data documentation and tracking
Preferred skills
Leadership presence, Cross-functional collaboration, Travel adaptability, Strategic thinking
Technologies
Social media platforms, Email systems, CRM/Outreach tools
Responsibilities
Achieve new client digital channel acquisition metrics through aggressive outreach and positioning, Nurture prospective leads via personalized multi-channel follow-ups, Conduct initial interest meetings with prospective clients and agents, Oversee existing client connections and resolve issues, Connect qualified leads to sales representatives, Document outreach outcomes for process improvement