Lifecycle Marketing Coordinator, CRM
Core
Execution backbone for consumer CRM programs, building, QA'ing, and launching email, push, SMS, and in-app campaigns to drive customer growth.
Role type
Lifecycle Marketing Coordinator (hands-on IC)
Builds
Consumer CRM campaigns across email, push, SMS, and in-app channels
Domain
E-commerce / Grocery delivery / Consumer Marketing
Required skills
CRM execution, ESP/Marketing automation platform proficiency, campaign QA, project management, proactive communication, analytical thinking, technical curiosity
Preferred skills
Braze experience, segmentation, personalization, A/B testing, automated lifecycle journey support, workflow improvement, AI tool usage
Technologies
Email service providers (ESP), Marketing automation platforms, Braze
Responsibilities
Build, QA, and launch multi-channel campaigns; manage multiple projects and deadlines; troubleshoot campaign issues; analyze results to improve performance; simplify recurring workflows
Seniority
Mid-level, hands-on IC