B2B Marketing Automation Manager
Core
Manage Wolt Ads lead lifecycle and CRM activities to drive engagement, retention, and revenue growth for B2B customers (restaurants, retail, brands) across 23 countries.
Role type
Senior B2B Lifecycle Marketing Automation Manager
Builds
Automated, personalized customer journeys and communication programs across email, in-app messaging, push notifications, and SMS.
Domain
B2B digital advertising and media ecosystems
Required skills
Lifecycle marketing strategy, CRM management, lead generation and scoring, automated campaign execution, data segmentation, A/B testing, stakeholder collaboration, team mentoring
Preferred skills
SQL, BI tools (Looker), advanced Excel, GDPR compliance knowledge
Technologies
Salesforce, Customer.io, Looker, Excel
Responsibilities
Own and develop lifecycle marketing strategy; build and optimize automated customer journeys; partner with Sales Ops on lead nurturing and qualification; measure and report on lifecycle performance; maintain data integrations; coach a Junior Lifecycle Marketing Manager
Seniority
Senior, hands-on IC with mentorship responsibilities