Senior Commercial Analytics Manager
Core
Analyze advertising performance data, build financial models, and provide data-backed recommendations to optimize sales and ad inventory for Takealot's Group Advertising team.
Role type
Senior Commercial Analytics Manager
Builds
Financial forecast models, performance reports, pricing/incentive strategies, and advertising packages
Domain
E-commerce / Digital Advertising
Deliverable
dashboards & analysis
Required skills
SQL, data visualization, financial modeling, advanced Excel, market research, risk planning
Preferred skills
Digital advertising platforms, programmatic advertising, online retail business models
Responsibilities
Analyze advertising performance data to identify trends and opportunities; Develop and maintain financial models to forecast advertising revenue; Prepare and present regular reports on advertising performance and revenue; Work with sales teams to provide data-backed recommendations for improving sales performance; Collaborate with campaign execution teams to develop pricing strategies and optimize ad inventory; Support sales team with data-driven insights for client pitches; Manage a team of commercial analysts; Collaborate with product and finance teams to improve forecasting models and financial performance; Implement best practices for process standardization in commercial systems; Conduct market research to understand industry trends and competitor strategies; Assess the viability of new opportunities for advertising investment decisions
