Sr. Associate, Global Engagement Marketing
Core
Execute and optimize email and SMS campaigns for Harry's and Flamingo DTC channels using Klaviyo, managing lifecycle communications, segmentation, and QA to drive customer retention and winback.
Role type
Senior Individual Contributor Engagement Marketing Associate
Builds
Email and SMS marketing campaigns, triggered flows, and customer journey segments
Domain
Consumer Packaged Goods (CPG) / Direct-to-Consumer (DTC) E-commerce
Required skills
Klaviyo, Email marketing, SMS marketing, Campaign QA, Segmentation, Lifecycle marketing, Data analysis, Cross-functional collaboration
Preferred skills
Audience planning, A/B testing, Copywriting, Customer journey mapping
Technologies
Klaviyo
Responsibilities
Build, QA, schedule, and launch email and SMS campaigns; Own the day-to-day campaign development process from brief to launch; Support global engagement calendar for product launches and seasonal moments; Partner with Brand and Creative teams to translate priorities into storytelling; Monitor campaign performance and pull insights for optimization; Support lifecycle and flow updates including triggered communications.
Seniority
Senior, hands-on IC