Senior Influencer Manager
Core
Lead Airbnb's influencer programme in the UK, managing end-to-end campaigns across earned, organic, and paid channels to connect the brand with culturally relevant conversations and drive long-term brand health.
Role type
Senior Influencer Manager (Regional)
Builds
Integrated influencer campaigns and content assets for Airbnb's UK market
Domain
Travel & Hospitality / Influencer Marketing
Deliverable
product features
Required skills
Influencer marketing strategy, creator sourcing and vetting, campaign management (organic/paid), contract negotiation, brief writing, stakeholder management, trend analysis (Gen Z), performance analytics
Preferred skills
Knowledge of UK creator landscape, familiarity with CreatorIQ/Sprinklr, experience with dark posting and usage rights
Technologies
CreatorIQ, Sprinklr, Airtable
Responsibilities
Own and scale the UK influencer programme against local and global priorities; Identify, vet, and build relationships with creators across Instagram, TikTok, and YouTube; Write strategic briefs and lead onboarding and content reviews; Partner with legal and agency teams on contracts and usage rights; Track performance using analytics tools and report to the regional team; Manage logistics for influencer stays and experiences; Align with local Marketing, Partnerships, and Growth teams.
Seniority
Senior, hands-on IC