Senior Manager, Performance Creative Strategy
Core
Lead creative strategy for paid social content across Meta, TikTok, YouTube, and Google, driving performance and growth for HelloFresh brands.
Role type
Senior Manager, Performance Creative Strategy
Builds
High-volume creative assets and paid social campaigns for growth partners
Domain
Food delivery / Digital Marketing / Paid Social
Required skills
Creative strategy, Paid social campaign execution, Creative brief writing, Performance analysis, Team leadership, Platform fluency (Meta/TikTok/Google)
Preferred skills
Start-up experience, High-volume creative environment, Emerging tools adoption
Technologies
Meta Ads Manager, TikTok Ads Manager, Figma, Adobe Creative Cloud, Google Sheets, Motion, Runneth
Responsibilities
Lead overall creative strategy across brands with a focus on paid social content; Oversee and lead a team of copywriters, strategy managers, designers, and art directors; Partner with Growth paid social managers to translate growth briefs into conversion-driving assets; Identify high-impact testing opportunities and brief assets; Monitor and analyze performance across assets to identify optimization opportunities; Stay current on industry trends, platform updates, and emerging tools.
Seniority
Senior Manager, hands-on leadership