Industry Marketing, Financial Services Lead
Core
Lead industry marketing strategy, narrative, and go-to-market execution for Braze's Financial Services vertical, serving CMOs and CFOs in banking, insurance, and FinTech.
Role type
Senior Product Marketing Lead (Industry Marketing)
Builds
Industry-specific GTM plays, pitch narratives, demo stories, thought leadership, and customer evidence for Financial Services.
Domain
Financial Services (Banking, Insurance, Wealth Management, FinTech) + B2B Marketing
Deliverable
product features
Required skills
Financial Services domain expertise, B2B product marketing strategy, executive storytelling, AI tool usage, cross-functional collaboration, data-backed thought leadership
Preferred skills
MBA, experience speaking at industry events, martech/CDP platform experience, AI-powered marketing tools expertise
Technologies
AI tools, CEPs, CDPs, commerce platforms, data clouds
Responsibilities
Architect and execute comprehensive industry marketing strategy; develop go-to-market plans and asset roadmaps; create financial services narrative and POV; partner with sales/product to align value propositions; generate thought leadership and proprietary benchmarks; represent the brand at industry events; build customer case studies and references; enable revenue teams on industry insights.
Seniority
Senior, hands-on IC with strategy & execution
