Data Strategy & Analytics Manager
Core
Lead client analytics, measurement frameworks, and data storytelling to advance marketing goals for global clients.
Role type
Manager, client-facing data strategy and analytics
Builds
Measurement frameworks, testing roadmaps, cross-channel performance stories, and marketing technology implementations
Domain
Digital marketing, advertising, and analytics
Deliverable
client delivery
Required skills
Client relationship management, data storytelling, measurement framework design, marketing technology implementation, team coaching, quantitative analysis, digital channel expertise (programmatic, video, search, social)
Preferred skills
Econometrics understanding, programming (SQL, Python, R), media partner relationship building
Technologies
Data clean rooms, tag management platforms, customer data platforms, MMM, MS Excel, SQL
Responsibilities
Lead day-to-day contact with clients and internal teams to facilitate business and marketing goals; Build strong client relationships anticipating their needs; Implement robust measurement and experimentation frameworks; Lead data storytelling efforts interpreting marketing performance data; Support adoption of clients marketing technologies; Collaborate with external media and measurement agencies; Train and coach Analysts to develop within the team
Seniority
Manager, hands-on IC with team leadership