Senior Marketing Data Analyst (all genders)
Core
Analyze and interpret data to derive actionable recommendations for clients and internal teams, supporting the development of digital strategies and marketing measures.
Role type
Senior Marketing Data Analyst
Builds
Tracking architectures, A/B tests, and data-driven insights for digital marketing strategies
Domain
Digital Marketing / Data Analytics
Required skills
SQL, JavaScript, HTML, CSS, Python or R, A/B testing, Google Tag Manager, GA4, Piwik PRO, BigQuery, Data Studio, MCP interfaces, AI analysis tools
Preferred skills
Knowledge of SEO and Performance Marketing tools, Agile methodology
Technologies
Google Tag Manager, GA4, Piwik PRO, BigQuery, Data Studio, Miro, Jira, Confluence
Responsibilities
Design, implement, and optimize tracking architectures; analyze performance data to identify optimization potentials; plan and analyze A/B tests along the customer journey; collaborate with Strategy, Performance Marketing, and SEO teams; ensure GDPR-compliant data collection
Seniority
Senior, hands-on IC