Staff Data Scientist
Core
Lead measurement and analytics for Paid Marketing, evaluating media effectiveness, identifying performance drivers, and optimizing marketing investments.
Role type
Staff Data Scientist (Marketing Analytics)
Builds
Scalable measurement frameworks, attribution models, and analytical tools for marketing campaigns.
Domain
Fintech / Digital Payments / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, R, Marketing Mix Modeling, Incrementality Testing, Geo-experimentation, Attribution modeling, ROI optimization, Statistical analysis, Predictive modeling
Preferred skills
Tableau, Power BI, Cross-functional leadership, Mentoring
Responsibilities
Lead and manage data science projects; Develop and maintain data models and reporting systems; Analyze complex datasets to identify trends and insights; Collaborate with cross-functional teams to provide actionable insights; Ensure data quality and integrity; Mentor and guide junior data scientists.
Seniority
Staff, hands-on IC with mentorship
