Senior Manager, Organic Growth
Core
Build and scale the organic acquisition engine for a fast-growing rewarded mobile gaming platform by driving user installs outside of paid media.
Role type
Senior Manager, Organic Growth
Builds
Organic social channels, referral programs, promo code strategies, sweepstakes, and new organic growth levers for a mobile gaming app.
Domain
Mobile Gaming / Rewards / Loyalty
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
organic acquisition strategy, referral program design, social media management, promo code economics, cross-functional leadership, budget management, analytical modeling, vendor management, test-and-learn experimentation
Preferred skills
mobile gaming experience, rewards/loyalty app experience, sweepstakes management, growth tooling expertise
Technologies
social listening tools, attribution platforms, experimentation platforms, community management tools
Responsibilities
Own and execute the organic growth roadmap; lead social media strategy and agency management; design and optimize referral programs; find and scale new organic growth levers; build and scale promo code strategies; partner cross-functionally to embed organic growth; manage budget, tooling, and reporting; build sweepstakes into a scalable growth lever
Seniority
Senior, hands-on IC with team and vendor management