Marketing Operations Manager
Core
Lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows to drive revenue and customer connection.
Role type
Senior Marketing Operations Manager
Builds
Scalable marketing and revenue operations infrastructure, automated workflows, and integrated event/webinar platforms
Domain
B2B SaaS / Marketing Technology
Required skills
Marketing Operations, Demand Generation, Revenue Operations, CRM platforms (Salesforce, Marketo), Marketing Automation, Event/Webinar platforms (CVENT, BigMarker), System Integration, AI workflow integration, Data Analysis, Cross-functional collaboration
Preferred skills
Customer Data Platforms (Twilio Segment), Conversational marketing tools (Qualified, Drift), Adobe Certified Professional (Marketo), Salesforce Administrator certification
Technologies
Salesforce, Marketo, CVENT, BigMarker, Twilio Segment, Qualified, Drift, AI tools
Responsibilities
Manage live chat routing workflows and lead distribution rules; Design and deploy scalable automated workflows across CRM and marketing platforms; Manage end-to-end system integrations for event and webinar platforms; Integrate AI capabilities into marketing operations workflows; Diagnose and resolve system, workflow, and data synchronization issues; Collaborate with Marketing, Sales, and Technology teams to align system architectures with go-to-market strategies
Seniority
Senior, hands-on IC