Paid Social Specialist (Hybrid)
Core
Drive customer acquisition and growth for OnDeck via paid social channels (Meta and YouTube) through creative strategy, continuous optimization, and data-driven decision-making.
Role type
Senior IC paid social performance marketer
Builds
Customer acquisition volume and channel efficiency for OnDeck's financial services platform
Domain
Financial technology / Performance marketing
Required skills
Paid social strategy, Meta/YouTube advertising, A/B testing, audience segmentation, value-based bidding, creative direction, data pipeline management, SQL, GA4/Adobe Analytics, P&L analysis
Preferred skills
AI tool usage for research and reporting, experience managing external agencies
Technologies
Meta, YouTube, GA4, Adobe Analytics, SQL, Excel, PowerPoint
Responsibilities
Own paid performance across Meta and YouTube channels accountable for acquisition volume and efficiency targets; Diagnose underperformance and execute corrective action plans; Lead strategy and testing roadmaps to scale channels; Manage creative performance feedback loop including briefs, QA, and agency accountability; Partner with Analytics and Data Science on data pipelines and conversion setup; Manage budgets, invoicing, and daily optimization within efficiency targets; Present strategy and results tied to P&L outcomes to leadership.
Seniority
Senior, hands-on IC