Industry Marketing Lead, Retail & eCommerce
Core
Lead industry marketing strategy, narrative, and go-to-market execution for Braze's Retail & Consumer Goods vertical to drive revenue and platform adoption.
Role type
Senior Industry Marketing Lead
Builds
Industry marketing strategy, go-to-market plays, product launch narratives, and scalable sales enablement assets
Domain
Retail & Consumer Goods / B2B SaaS Marketing
Deliverable
product features
Required skills
Industry marketing strategy, go-to-market planning, executive storytelling, retail domain expertise, sales enablement, competitive positioning, product launch management
Preferred skills
AI-powered marketing tools, marketing technology platforms, industry event speaking
Technologies
Customer engagement platforms, customer data platforms, commerce platforms, data clouds, AI-powered marketing tools
Responsibilities
Architect and execute comprehensive industry marketing strategy; define market segmentation and positioning; lead retail product launches and messaging; build scalable sales enablement assets; develop executive narratives for C-suite leaders; partner on competitive plays and customer evidence
Seniority
Senior, hands-on IC
