Senior Product Manager, Paid Marketing
Core
Lead growth initiatives for funnel optimization, subscription services, and custom landing page experiences to acquire and retain high-value customers.
Role type
Senior Product Manager (Growth)
Builds
Web funnels, SEO landing pages, and customer acquisition experiences
Domain
Fintech / Paid Marketing
Deliverable
product features
Required skills
Product strategy definition, funnel optimization, user attribution tracking, data analytics, cross-sell campaign design, collaboration with engineering and design
Preferred skills
Experience in fast-paced growth organizations, paid marketing growth teams, or product-led growth teams
Technologies
Data analytics tools, user attribution tracking systems
Responsibilities
Define and execute product strategy for web funnels and landing pages; Collaborate with engineering and design to launch optimized conversion funnels; Analyze funnel metrics to identify drop-off points; Design and launch cross-sell programs for premium services