Senior Product Marketing Manager
Core
Define product positioning, go-to-market strategy, and adoption for a portfolio of connected workforce management products serving small businesses.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, launch plans, and adoption programs for HR and workforce management features.
Domain
HR Technology / Workforce Management / SMB SaaS
Deliverable
product features
Required skills
Positioning and messaging, go-to-market strategy, cross-functional leadership, customer and market research, competitive analysis, product strategy influence, launch execution, success metrics definition
Preferred skills
Workforce management, HR technology, payroll, time and attendance, scheduling, compliance, fintech, SMB software
Technologies
None stated
Responsibilities
Develop positioning, messaging, and value propositions; create go-to-market strategies for new products and features; lead launch readiness with cross-functional teams; partner with Growth, Sales, and Customer Success to drive adoption; influence product roadmap decisions with market insights; define and track success measures for product adoption and engagement.
Seniority
Senior, hands-on IC