Product Marketing Manager
Core
Shape Poppulo's leadership in the Employee Experience market by defining positioning, messaging, and go-to-market strategies for AI-powered employee communication and engagement platforms.
Role type
Product Marketing Manager (B2B SaaS)
Builds
AI-powered employee experience platform (Poppulo) serving global organizations
Domain
Enterprise Software / Employee Experience / B2B SaaS
Deliverable
product features
Required skills
Product marketing, go-to-market strategy, sales enablement, competitive intelligence, analyst relations, pricing and packaging, market research, strategic storytelling, data analysis
Preferred skills
B2B SaaS experience, experience with Gartner/Forrester/IDC, pricing strategy, internal communications domain knowledge
Technologies
ChatGPT, Claude, Gemini, Copilot, Microsoft Teams, Excel, PowerPoint
Responsibilities
Define product positioning and value propositions; develop go-to-market initiatives and sales enablement materials; monitor market trends and analyze competitor positioning; contribute to analyst relations programs (Gartner, Forrester, IDC); support product launches and roadmap communications; create competitive battlecards and displacement strategies.
Seniority
Mid-Senior, hands-on IC
