Senior Product Marketing Manager
Core
Lead go-to-market planning, product launches, and integrated merchandising for a food technology company across Australia and New Zealand.
Role type
Senior Product Marketing Manager
Builds
Go-to-market plans, product launches, and integrated merchandising strategies
Domain
Food technology, consumer goods, e-commerce
Deliverable
product features
Required skills
Go-to-market strategy, product launch execution, integrated merchandising, creative brief development, cross-functional collaboration, campaign performance tracking, customer research, commercial acumen, project management
Preferred skills
Experience in consumer goods, e-commerce, or subscription businesses
Technologies
App, web, menu UX, CRM channels
Responsibilities
Lead end-to-end execution of go-to-market plans for priority product launches; Own the integrated merchandising calendar and optimise product presentation across key touchpoints; Develop clear creative briefs and messaging frameworks; Integrate product priorities into key brand campaigns and partnerships; Collaborate with Digital Operations to plan and optimise digital merchandising placements; Partner with Product Strategy and Analytics to track campaign performance and deliver post-launch reviews; Shape local product marketing strategy using customer research and competitive intelligence.