Product Marketing Manager, GTM & Launch
Core
Build and run the launch and GTM system for an AI-native platform serving local business owners, ensuring releases drive adoption and customer action.
Role type
Product Marketing Manager, GTM & Launch
Builds
Launch system logic, adoption metrics, customer communication cadence, and cross-functional enablement programs.
Domain
SMB SaaS / AI-native local business platform
Deliverable
product features
Required skills
Product marketing, GTM strategy, launch execution, adoption metrics, cross-functional partnership, technical writing, strategic planning
Preferred skills
AI application in GTM, experience with high-velocity product roadmaps, enablement program ownership
Technologies
None explicitly listed
Responsibilities
Define logic for release distribution and landing strategies; own launch success and adoption metrics for features requiring customer action; execute end-to-end launches across marketing channels; partner with Product on early-stage scoping; build rolling adoption programs for Sales, CS, and Support.
Seniority
Mid-level (3-6 years experience), hands-on IC