Paid Social Senior Strategist
Core
Lead full-funnel Paid Social strategy and day-to-day performance across Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, and X to grow new customers, revenue, and LTV while maintaining efficiency.
Role type
Senior Individual Contributor Paid Social Strategist
Builds
Full-funnel paid social campaigns and integrated multi-channel plans for clients
Domain
Digital Marketing / Paid Social
Required skills
Paid Social strategy, Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+, creative testing frameworks, audience design, signal quality management, GA4, lift/holdout test design, forecasting, executive storytelling, mentorship
Preferred skills
Experience with LinkedIn/X, Search, Commerce, CRM, TV/Audio, MMM/lift analysis
Technologies
Meta Advantage+, TikTok Smart Performance, Pinterest Performance+, GA4, Bliss Point
Responsibilities
Turn executive business goals into growth-focused Paid Social plans; lead QBR stories connecting media to business impact; pair deep Paid Social craft with multi-channel understanding; orchestrate platform features and automation; design sound lift/holdout tests; coach teammates and turn best practices into playbooks
Seniority
Senior, hands-on IC with mentorship responsibilities