Senior Digital Strategy and Growth Manager

TorontoFull-timeCA$140k–CA$192k2026-11-02 → 2026-11-11

Core

Strategic advisor and thought partner defining testing strategy, customer research, and personalization roadmaps to optimize B2B buyer journeys.

Role type

Senior Digital Strategy and Growth Manager (Hands-on IC)

Builds

Quarterly testing roadmap, test hypotheses, and personalization campaigns for web properties.

Domain

B2B SaaS / Digital Strategy / Experimentation

Required skills

Testing strategy definition, Customer journey research, Roadmap management, Test execution (copy/targeting), Data analysis & synthesis, Stakeholder storytelling, Technical fluency (data layers/tracking), B2B buyer journey expertise

Preferred skills

Martech stack familiarity (Marketo, Demandbase), Cross-org advisory experience, Data visualization (Tableau, Looker), AI-augmented program management

Technologies

Adobe Target, Optimizely, VWO, Marketo, Demandbase, 6sense, Tableau, Looker

Responsibilities

Define what to test and personalize; Build and manage quarterly testing roadmap; Initiate customer research to identify friction points; Launch and manage tests independently; Analyze segment-specific lift and translate findings into strategy; Present test ideas and results to leadership; Brief engineers on technical requirements.

Seniority

Senior, hands-on IC

About Okta

Okta is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.