Brand Senior Associate
Core
Develop and execute integrated marketing campaigns to grow brand affinity and increase top-of-mind awareness for FanDuel's iGaming and sports betting portfolio.
Role type
Senior Brand Associate (Marketing)
Builds
Integrated marketing campaigns and brand messaging for mobile wagering and iGaming platforms
Domain
iGaming / Sports Betting / Digital Marketing
Deliverable
product features
Required skills
Campaign planning and execution, Cross-functional collaboration, Stakeholder management, Project management, Data-driven insights, Multi-channel marketing, Creative asset coordination, Partnership development, KPI tracking and reporting, Strategic brand positioning
Preferred skills
iGaming landscape knowledge, Localization experience
Technologies
Marketing automation tools, Analytics platforms, Creative management systems
Responsibilities
Support development of brand strategy and campaign planning using consumer insights and market trends. Contribute to development and localization of brand messaging and creative. Manage end-to-end execution of marketing campaigns and projects from planning through launch. Own and maintain the campaign planning calendar coordinating timelines and deliverables. Collaborate with cross-functional teams to deliver integrated campaigns. Partner with external agencies and vendors to develop high-quality creative assets. Plan and manage workflows across in-house, freelance, and agency partners. Track, measure, and report on campaign performance leveraging KPIs and ROI insights.
Seniority
Senior, hands-on IC