Director, Paid Search (all genders)- maternity leave cover
Core
Lead the global paid search team and architect a future-proof search infrastructure across Google, Bing, and OpenAI to drive customer acquisition and optimize marketing budgets for HelloFresh Group.
Role type
Director, Performance Marketing (Paid Search)
Builds
Global paid search campaigns and scalable search infrastructure
Domain
D2C Food & Beverage / Performance Marketing
Required skills
Google Advertising ecosystem expertise, team leadership, budget allocation, agency/platform relationship management, incrementality-based measurement frameworks, advanced marketing attribution, Google bidding and targeting, campaign management (Keyword, PMAX, Shopping), media-mix modeling
Preferred skills
OpenAI Search platform experience, entrepreneurial mindset, German language proficiency
Technologies
Google Ads, Bing Ads, OpenAI, MarTech platforms, MMM tools
Responsibilities
Lead the global paid search team and develop them into a centre of excellence; Transform and architect the search stack across Google, Bing, and OpenAI; Conduct comprehensive audits to modernize search account setup; Own the paid search strategy and drive strategic direction; Manage global budget allocation across markets and brands; Lead senior agency and platform relationships; Partner with MarTech and Analytics teams to optimize systems and algorithms.
Seniority
Director, strategic leadership
