Paid Social Specialist
Core
Develop, set-up, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and Snapchat to drive client revenue and growth.
Role type
Paid Social Specialist (Digital Agency)
Builds
Paid social ad campaigns and media plans for brand clients
Domain
Digital Marketing / Performance Advertising
Required skills
Paid social campaign management, A/B testing, budget allocation, audience targeting, conversion tracking, data analysis (Excel/Pivot), social advertising tooling (Smartly/Hunch/Adverity/Sprinklr)
Preferred skills
Experience with incrementally studies and brand/search lift studies, creativity, proactive thinking
Technologies
Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, Smartly, Hunch, Adverity, Sprinklr, Excel
Responsibilities
Develop and optimize paid social campaigns; Analyze campaign data and generate reports; Design and run A/B tests; Monitor performance metrics and align with KPIs; Allocate and manage campaign budgets; Identify target audiences; Collaborate with design teams on ad visuals; Implement conversion tracking mechanisms
Seniority
Mid-level (2+ years experience)