Account-Based Marketing Manager
Core
Develop and execute account-based marketing strategies to drive engagement, pipeline creation, and revenue growth within priority accounts and target segments.
Role type
Account-Based Marketing Manager
Builds
Personalized one-to-one and one-to-few engagement programs for strategic accounts
Domain
B2B SaaS / Technology
Required skills
ABM strategy development, multi-channel campaign execution, account targeting, intent data analysis, sales partnership, performance tracking, AI tool application
Preferred skills
Enterprise account program experience, high-growth SaaS background, buying-group engagement expertise
Technologies
6sense, Demandbase, Marketo, Salesforce, ReachDesk, AI tools (ChatGPT, Microsoft Copilot, Claude)
Responsibilities
Develop ABM strategies aligned to enterprise pipeline objectives, identify and prioritize target accounts, execute multi-channel ABM programs, partner with Sales leadership, track ABM performance metrics, apply AI to improve targeting and personalization
Seniority
Mid-Senior, hands-on IC