Customer Marketing Senior Manager, CRM Performance
Core
Lead a new capability within Customer Marketing to make Sportsbook customer communications more effective, personalized, and commercially impactful by optimizing the customer performance journey across messages and channels.
Role type
Senior Manager, CRM Performance (Strategic Leadership)
Builds
Customer communication strategies, performance frameworks, and team capabilities for the Sportsbook.
Domain
Sports betting / Gaming / Consumer Marketing
Required skills
CRM/lifecycle marketing strategy, team leadership, commercial analytics, experimentation design, cross-functional partnership, customer behavior modeling, operating model optimization, stakeholder influence
Preferred skills
Sports betting/gaming industry experience, regulated industry knowledge
Technologies
Martech, Data Science tools, Analytics platforms, Experimentation frameworks
Responsibilities
Own CRM Performance strategy for Sportsbook; Lead holistic view of communication performance connecting metrics to business outcomes; Establish test-and-learn agenda; Define customer contact management strategy; Partner on decisioning capabilities; Simplify CRM operating model; Serve as strategic partner to Lifecycle/Loyalty teams; Build and develop the CRM Performance team.
Seniority
Senior, hands-on IC with team leadership
