Senior City Development Manager, Manchester
Core
Lead field operator for key strategic cities, combining city strategy, regional key account management, and specialist product knowledge to drive awareness, distribution, trade execution, and market share.
Role type
Senior City Development Manager (Field Sales)
Builds
Regional key account partnerships, non-traditional trade channels, and city-specific commercial plans
Domain
Consumer Packaged Goods (Tobacco/Vape) / Field Sales
Deliverable
product features
Required skills
Account management, commercial coaching, sales tool development, regional development, execution standards, city strategy, performance ownership, field insight analysis
Preferred skills
Experience in similar commercial roles, ability to negotiate and drive sales volume, experience with multi-site accounts, self-driven and resilient
Technologies
Commercial calculators, regional activity tools, customer and channel propositions
Responsibilities
Manage regional key account operators and route-to-market partnerships; coach City Development Managers on account planning and trade challenges; develop and deploy commercial sales tools; build non-traditional trade channels; set operational benchmarks for distribution and brand visibility; adapt national frameworks into city-specific plans; coordinate third-party field teams; execute local promotional activities and trade programmes; analyze city sales data and trade trends to inform strategy.
Seniority
Senior, hands-on IC