Member Engagement Manager
Core
Develop and execute member engagement campaigns to drive demand for home-based care services, improve communication with members and caregivers, and optimize the path from awareness to completed visits.
Role type
Senior Member Engagement Manager (Healthcare)
Builds
Member outreach campaigns, communication assets, and engagement workflows for a home-based care practice.
Domain
Healthcare / Member Engagement / Digital Marketing
Required skills
Creative writing, campaign management, data analysis, AI tool usage, cross-functional collaboration, regulatory compliance knowledge, content strategy, audience segmentation, performance testing, stakeholder management
Preferred skills
Healthcare industry experience, design skills, video content creation, experience with Medicare regulations
Technologies
AI tools, email platforms, CRM systems, video editing software, analytics platforms
Responsibilities
Develop campaigns to help eligible members discover services and encourage engagement. Improve the conversion path from first awareness to a completed visit. Create clear communications for members, caregivers, and physicians. Adapt messages across multiple formats including mailers, emails, texts, and web content. Use AI tools to generate concepts and accelerate iteration. Partner with clinical, legal, and compliance teams to ensure regulatory adherence. Manage campaign delivery from brief through launch and analyze performance data to drive improvements.
Seniority
Senior, hands-on IC