Senior Field Marketing Manager - DACH
Core
Lead regional field marketing and event strategy for Twilio's DACH region to accelerate pipeline conversion and drive revenue growth for enterprise accounts.
Role type
Senior Field Marketing Manager (Regional)
Builds
1st-party events, executive roundtables, technical workshops, and partner co-marketing activations for Twilio's DACH region.
Domain
Enterprise SaaS / Communications Technology / DACH Market
Required skills
Enterprise SaaS field marketing strategy, DACH regional market expertise, German (fluent/native), English (fluent), CRM/Marketing automation proficiency, Event project management, Commercial acumen, Budget management
Preferred skills
Account-based marketing (ABM) methodologies, Enterprise account pipeline tracking
Technologies
Salesforce, Marketo
Responsibilities
Design and execute targeted events (roundtables, workshops, roadshows) for key enterprise accounts; Partner with Sales Leadership to align events with revenue targets; Manage end-to-end event strategy including content localization and venue management; Represent the region at strategic industry conferences and partner events; Establish lead follow-up SLAs with SDR/AE teams to convert engagement to pipeline; Measure event success via commercial metrics (pipeline, deal velocity, revenue); Manage regional field marketing budget and vendor relationships.
Seniority
Senior, hands-on IC
