Associate Manager, Influencer Marketing
Core
Build and scale a network of culturally relevant creators to bring Instacart's brand to life through ongoing, creator-led storytelling and social content.
Role type
Associate Manager, Influencer Marketing
Builds
A scalable, always-on creator ecosystem for Instagram, TikTok, YouTube Shorts, and emerging platforms
Domain
Grocery delivery / Social Media Marketing
Required skills
Influencer marketing strategy, creator relationship management, contract negotiation, budget management, project management, social media trend analysis, cross-functional collaboration
Preferred skills
Established network of creators, talent managers, and agencies
Technologies
Instagram, TikTok, YouTube Shorts
Responsibilities
Manage a consistent pipeline of 6–12 creator partnerships per month; negotiate rates, deliverables, usage rights, and exclusivity; track performance and optimize future partnerships; identify emerging talent and cultural opportunities; support experiential programs
Seniority
Mid-level Manager, hands-on execution