Field Marketing Specialist (Events)
Core
Own the strategy, planning, execution, and performance of a portfolio of B2B trade shows and Formlabs-owned events to showcase 3D printing technology and support product launches.
Role type
Field Marketing Specialist (Events)
Builds
Experiential marketing programs, booth experiences, and event campaigns for 3D printing hardware and applications.
Domain
Industrial manufacturing / 3D printing / B2B events
Deliverable
product features
Required skills
Event portfolio management, B2B trade show execution, budget and vendor management, cross-functional collaboration, data-driven performance analysis, project management, brand ambassadorship
Preferred skills
Passion for 3D printing, startup environment experience
Technologies
Event management tools, marketing analytics platforms
Responsibilities
Define and execute event programs for various booth sizes, manage budgets and logistics, lead pre/post-event campaigns, serve as a brand ambassador, analyze event performance insights, collaborate with Sales and Product teams, track event inventory.
Seniority
Mid-Senior, hands-on IC
