[쿠팡] 쿠팡이츠 마케팅팀 팀장
Core
Leading Customer Marketing for Coupang Eats, driving customer acquisition, campaign management, lifecycle marketing, product marketing, and business planning to maximize growth in food delivery and shopping services.
Role type
Senior Manager, Customer Marketing
Builds
Coupang Eats food delivery and shopping services
Domain
E-commerce / Food Delivery
Required skills
Growth marketing strategy, Customer lifecycle management, Data-driven decision making, Budget management, Cross-functional leadership, A/B testing, Customer segmentation, Funnel analysis, ROI optimization, Go-to-market strategy
Preferred skills
High-frequency consumer business experience, E-commerce growth strategy, Product-marketing collaboration, Rapid environment adaptation
Technologies
CRM, A/B testing tools, Analytics platforms, Data visualization tools
Responsibilities
Develop and execute customer marketing strategies for food business growth, Identify and operate growth initiatives for acquisition, conversion, frequency, and retention, Plan and execute customer growth programs based on CRM and lifecycle marketing, Establish product marketing and Go-to-market strategies for new services, Measure and optimize marketing performance using data analysis and experiments, Set marketing investment priorities and manage budgets to create business results, Lead the Customer Marketing team and drive cross-functional collaboration
Seniority
Senior Manager, hands-on IC with team leadership