Mr D - Head of Customer Growth
Core
Design and execute end-to-end growth strategies to drive customer acquisition, activation, engagement, and retention for an on-demand delivery platform connecting users to restaurants, groceries, and retailers.
Role type
Head of Customer Growth (Marketing Leader)
Builds
Customer acquisition, reactivation, and retention campaigns for a food/grocery delivery marketplace
Domain
E-commerce / Food Delivery / On-demand Logistics
Deliverable
product features
Required skills
Growth strategy planning, Paid Media management, CRM campaign execution, Customer lifecycle optimization, Data-driven decision making, Cross-functional team leadership, KPI establishment, Acquisition channel development, Reactivation initiatives, Advanced analytics
Preferred skills
Experience in subscription models, Loyalty programs, App-based revenue strategies, Gamification, Personalization, Partnerships
Technologies
Google Analytics, Data Studio, Tableau
Responsibilities
Design and execute growth roadmap for acquisition, reactivation, and retention; Lead Paid Media and CRM teams; Optimize customer funnel and conversion metrics; Develop targeted campaigns for quality traffic; Build dashboards to report campaign outcomes to leadership.
Seniority
Senior, hands-on IC with team leadership