Mr D - CRM Lead
Core
Lead CRM strategy, automation, and lifecycle marketing to drive customer engagement, retention, and lifetime value for Mr D's millions of customers.
Role type
Senior IC CRM Lead / Head of CRM
Builds
Personalized, scalable customer lifecycle marketing initiatives and automated journeys
Domain
eCommerce / Retail / Consumer Services
Required skills
CRM strategy, lifecycle marketing, marketing automation, team leadership, data analysis, A/B testing, stakeholder management, MarTech platforms
Preferred skills
Retail/eCommerce background, subscription program management, paid media campaign support
Technologies
Braze, Salesforce, MS Excel
Responsibilities
Develop and execute end-to-end CRM strategies with a focus on automation-led lifecycle marketing; Lead and manage a team of CRM professionals; Collaborate with Product, Data, Engineering, and Marketing teams; Design and launch complex automated CRM journeys; Establish and optimize KPIs for CRM campaigns; Drive experimentation through formal testing roadmaps.
Seniority
Senior, hands-on IC with team leadership