Head of Marketing – Growth & Market Expansion
Core
Lead marketing strategy and execution for an autonomous drone food delivery company, driving growth in new U.S. markets through hyperlocal campaigns, restaurant partnerships, and grassroots activation.
Role type
Senior marketing leader (Head of Marketing)
Builds
Autonomous drone food delivery service
Domain
Food delivery / Logistics / Autonomous technology
Deliverable
product features
Required skills
Hyperlocal demand generation, B2C and B2B marketing, physical marketing initiatives, local partnerships, grassroots customer acquisition, marketing budget management, brand positioning, creative direction, team leadership, data analysis
Preferred skills
Food or restaurant ecosystem experience, high-growth startup experience, mobile app acquisition and lifecycle marketing
Technologies
Paid digital, social, email, push notifications, direct mail, attribution tools
Responsibilities
Own customer acquisition, engagement, retention, and order growth; Develop scalable hyperlocal marketing strategies for new territories; Plan and execute integrated online, offline, and partner marketing campaigns; Lead brand positioning and creative direction; Manage and mentor the marketing team
Seniority
Senior, hands-on IC
